Cindy McCain appears twice in this NOH8 spot, during which she says,
Our political and religious leaders tell LGBT youth that they have no future.... They can't serve our country openly.
Our government treats the LGBT community like second class citizens. Why shouldn't they [our kids]?
The next day:
But what exactly does NOH8 stand for?
The NOH8 Campaign is a photographic silent protest created by celebrity photographer Adam Bouska (http://www.bouska.net) and partner Jeff Parshley in direct response to the passage of Proposition 8. Photos feature subjects with duct tape over their mouths, symbolizing their voices being silenced by Prop 8 and similar legislation around the world, with "NOH8" painted on one cheek in protest.
So okay, it's against "Prop 8 and similar legislation." Hmmmm.... What about John McCain's vaunted stance, then? What does he stand for? That depends on when you ask him. Last May (emphasis mine):
With the November elections looming, they don’t want to wait for the Defense Department’s study about how the implementation of ‘Don’t Ask, Don’t Tell’ would affect the military’s battle effectiveness and morale in a time of war. Wait a year for the study to be complete? They don’t want to hear that. They want to repeal the law, and then look at the study. It’s just crazy.
I will listen to our military leaders, and not a study that is leaked....All four service chiefs are saying we need a thorough and complete study of the effects, not how to implement the repeal, but the effects on morale and battle effectiveness. That's what I want, and once we get this study, we need to have hearings and we need to examine it and look at whether it's the kind of study that we wanted. It isn't in my view.
So The Senator's take is pretty shifty too.
But wait: ambiguity? Double-meanings? I think I know what's going on here: